Global athletic leader New Balance launches the All Roads Lead to NYC campaign, which celebrates the emotional journey of the runner, the sense of accomplishment a marathon runner feels getting to the starting line in New York but especially the unforgettable feeling of crossing the finish line. The 2017 campaign features hero images from real runners as they came across the finish line in 2016. The images capture authentic runners throwing their hands in the air, becoming a human “Y”, to celebrate the hard work and dedication it took to cross that finish line. The TCS New York City Marathon is the largest marathon in the world, welcoming runners from more than 125 countries.
To celebrate this campaign, New Balance has unveiled the official New Balance 2017 TCS New York City Marathon Collection. “The New Balance 2017 TCS New York City Marathon Collection celebrates the history of this iconic race, drawing inspiration directly from the diverse runners who are drawn to New York and the city itself,” said Tom Carleo, New Balance Vice President of Running. “The collection encompasses innovative designs across footwear, apparel and accessories, delivering product that will keep athletes, spectators and New Yorkers coming back year after year.”
The New Balance TCS New York City Marathon Footwear Collection will be available in Manila starting November 2017 exclusively at New Balance Alabang Town Center, New Balance Bonifacio High Street, New Balance Glorietta, New Balance Trinoma, New Balance MarQuee Mall, and New Balance Ayala Cebu.
The New Balance TCS New York City Marathon Footwear Collection features two popular performance models: 860v8 and Fresh Foam Zante v3. Distinctive design elements on the lace aglets, sock liner, tongue label, NB logo, midsole and outsole set these styles apart in celebration of the TCS New York City Marathon.
New Balance is the official footwear performance partner of the 2017 TCS New York City Marathon.